The Appliance and Electronics Store
You sell washing machines. They have specs, drum capacity, spin speed, noise level, energy rating, dimensions, compatible installation kits. You have a full installation guide. You have customer reviews. You also have an Add to Cart button that gets buried approximately two seconds into the average product page visit.
Product Nav Bar builds a sticky nav with: Overview, Specifications, What's in the Box, Installation Guide, Reviews. Each section is one click away from anywhere on the page. The Add to Cart button sits in the bar the whole time. The moment a customer confirms the machine fits their alcove and meets their energy rating, they tap the cart button. That's it. Not six screen-lengths of upward scrolling. One tap.
For variable products, color, finish, capacity, the sticky cart scrolls them back to the option selector before anything gets added. No "I ordered the wrong color" conversations. No return shipping costs you're eating.