Google Merchant Feed

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Get Your Products Into Google Shopping. Today.

Google Shopping is full of shoppers searching for exactly what you sell. The only reason your products aren't showing up is that Google doesn't know they exist. One URL fixes that.

Everything Google Requires. Nothing You Have to Do Manually.

From variant grouping to strikethrough sale prices to live category search — the feed builds itself from your existing J2Commerce store data.

One-URL Feed Submission

Copy one URL, paste it into Google Merchant Center, and your entire catalog is live. No CSV downloads. No manual re-exports. Google fetches fresh data on its own schedule.

Live Google Taxonomy Search

Type two characters and instantly browse 6,000+ Google product categories. Click the right one. Wrong category = rejection. Right category = impressions. This kills the guesswork dead.

Three-Tier Category Assignment

Set a store-wide default. Override it for an entire product category. Override again for individual products. Every item lands in exactly the Google category it belongs in.

Strikethrough Sale Prices

Timed promotions in your store automatically appear as sale prices with exact date windows in the feed. Google shows the strikethrough. Shoppers see the discount. Clicks go up. Automatically.

Smart Variant Handling

Every variant gets its own Shopping listing. Every variant in the same product gets grouped together. Google shows size and color selectors. Your full catalog depth hits the results page.

Per-Market Shipping Rules

Define flat-rate shipping for every country you sell in. Google shows buyers accurate shipping costs before they click your listing. Fewer checkout surprises. More conversions.

Automatic Stock Status

In stock. Out of stock. Available on backorder. Google always knows the real status. No stale "available" listings that disappoint buyers at checkout. No angry click-throughs to a dead product.

Security Token Protection

Add a secret token to your feed URL. Only authorized crawlers get in. Random scrapers, competitor bots, and uninvited guests get a 403 and nothing else.

Granular Product Exclusions

Exclude any product from the feed with a multi-select picker. Draft products, discontinued lines, items you're not ready to advertise — gone from Google without touching your store.

Six Thousand Categories. Zero Guessing.

Google's product taxonomy is enormous and specific. "Apparel" is wrong. "Apparel > Women's Clothing > Dresses" is right. Getting it wrong means fewer impressions, lower match rates, and listings that disappear into the noise.

The live taxonomy search puts all 6,000+ Google categories at your fingertips, right inside your Joomla admin. Two keystrokes and you're browsing matching results. Click to assign. The plugin remembers the numeric category ID — Google's preferred format — and sends it with every relevant product.

Set one default for your whole store
Override for every product category in bulk
Override again per product when you need precision
Google taxonomy auto-refreshed and locally cached

Every Variant. Its Own Listing. Grouped Correctly.

A t-shirt in six colors and five sizes is thirty products to Google, not one. Feed tools that submit only the parent product leave 29 out of 30 variants invisible in Shopping results.

This plugin submits every sellable variant with its own price, its own availability, and its own identifiers — all linked under the correct group so Google understands the relationship. Size and color selectors appear in Shopping results. Shoppers find exactly what they want before they click.

One feed entry per sellable variant
Variants grouped for Google's display format
Master placeholder products automatically excluded
Per-variant price, availability, UPC, and SKU

The Full Product Data Google Wants

Google Shopping ranking favors complete product data. Incomplete listings get lower impressions. The feed covers every standard field: brand, GTIN, SKU, shipping weight and dimensions, up to ten product images, bundle flags, and category path. All sourced directly from your existing J2Commerce product data.

Brand / manufacturer for brand-filtered searches
GTIN and SKU for product identifier compliance
Weight, length, width, and height in correct units
Up to 10 product images per listing

Real-World Use Cases

A clothing retailer carries t-shirts in six colors and eight sizes — 48 variants per shirt, across 200 styles. Submitting that to Google manually via spreadsheet is not a project, it is a career. The feed generates one correctly-grouped entry per variant, links them so Google shows color and size selectors in Shopping results, and updates automatically whenever stock changes or prices are adjusted. The owner stops thinking about it.

A home goods store runs four major sales per year with dramatic price cuts on flagship products. Each sale is time-limited. The moment a timed promotion goes active in J2Commerce, the feed automatically sends Google the sale price and the date window. Shopping listings show the strikethrough price for exactly the duration of the sale. When the promotion ends, the regular price comes back. No manual feed edit. No forgotten update. No awkward "sale" label still showing on Tuesday when the sale ended Sunday.

A specialty food company ships to the US, UK, Canada, and Australia with different flat-rate shipping costs per country. The plugin's shipping rules table lets them define one row per market with the right country, service name, currency, and price. Google shows buyers in each country their correct shipping cost before they click. The feed passes Google's shipping validation without a single rejection. No third-party feed tool. No monthly shipping-data subscription. Just the plugin settings and a table with four rows.

A new store has 150 products ready to advertise and 40 more in draft that aren't ready for Google yet. The exclusion list lets the store owner select those 40 drafts and remove them from the feed with a single multi-select picker. Google never sees them. The 150 live products go into Shopping immediately. When the other 40 are ready, removing the exclusion gets them into the next crawl. No separate catalog. No staging environment. Just a list.

Your Products Belong in Google Shopping.

Every day without a feed is a day your catalog is invisible to shoppers who are actively looking. One URL is all it takes. Your competitors figured this out. Now you can too.

Translated In The Following Languages

Arabic Unitag (ar-AA), Chinese, Traditional (zh-TW), Danish (da-DK), Dutch (nl-NL), English (en-GB), English, USA (en-US), Finnish (fi-FI), French (fr-FR), German (de-DE), Greek (el-GR), Hebrew (he-IL), Italian (it-IT), Japanese (ja-JP), Norwegian Bokmål (nb-NO), Persian Farsi (fa-IR), Polish (pl-PL), Portuguese, Brazil (pt-BR), Portuguese, Portugal (pt-PT), Russian (ru-RU), Spanish (es-ES), Swedish (sv-SE), Turkish (tr-TR)

License Information

An active license entitles you to updates, downloads, and support for the duration of the license period. You may continue using this plugin indefinitely without an active license; however, support, updates, and downloads will not be available while your license is inactive.