The Coffee Roaster Capturing First-Time Visitors
A speciality roaster pulls steady traffic from brewing guides and loses nearly all of it. People read the article, enjoy it, leave. The footer newsletter box captures roughly nobody. They set a scratch card to appear at forty percent scroll depth, deep enough to prove the reader is genuinely engaged, offering free shipping at high odds, ten percent at moderate odds, and a free bag of the seasonal single origin at one in two hundred, capped at twenty bags. Codes land in the inbox and in the cart at the same time. Anyone who closes it gets a forty-eight hour rest. Free shipping is the prize that lands most, which is exactly what they wanted: it converts a first coffee order and costs them the least.