Preventing the Accidental Re-Buy
Digital Downloads Store
A photographer sells Lightroom preset packs as downloadable products. Customers return periodically to browse the catalog. More than a few have accidentally re-purchased a pack they already own. They half-remembered buying it but weren't sure. With the re-purchase guard enabled on downloadable product types, returning customers see "You already own this item, find it in your orders" above the cart area instead of an Add to Cart button. The owner's refund request count drops. The customer's trust in the store goes up. Nobody's day is ruined.